The Ram 1500 offers a variety of models for customers who rely on their
trucks for work and play.
"The Ram 1500 lineup has a truck for everyone,"
said Fred Diaz, Ram Truck President and CEO and Head of National Sales ?
Chrysler Group LLC. "From the value priced Tradesman with a standard V-8 to the
loaded Laramie Longhorn, Ram Truck brand will continue to answer our customers'
needs with products that hit high marks for durability, innovation and
appearance.
Capability In addition to the 5.7-liter
HEMI® V-8 which produces 390 horsepower (283 kW), 407 lb.-ft. (548 N?m) of
torque and 20 mpg, the 2012 Ram 1500 offers a flex-fuel capable 4.7-liter V-8
providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N?m) of torque, and a
3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N?m) of
torque; five and six-speed automatic transmissions; part-time and on-demand
four-wheel-drive transfer cases and 3.21, 3.55, 3.92 and 4.10 axle ratios.
Equipped with the HEMI, the 2012 Ram R/T regular-cab 4x2 model with a
short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds.
The 2012
Ram 1500 is offered in Regular Cab, Quad Cab® and Crew Cab models, with three
box lengths: 8-foot (Regular Cab), 6-foot-4-inches (Regular Cab and Quad Cab),
and 5-foot-7-inches (Ram 1500 Crew Cab). Eleven trim levels are available, each
with a unique appearance: Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport
R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn.
A frame design
incorporating high-strength steel supports segment-exclusive, multi-link coil
spring rear suspension that improves ride and handling characteristics without
sacrificing payload (up to 1,850 pounds) and towing capability (up to 10,250
pounds).
Convenience The 2012 Ram 1500 Crew Cab
features an available first-in-segment RamBox cargo management system that
provides weatherproof, lockable, illuminated and drainable storage compartments
integrated into both fender sides for effortless access and convenience. Each
box holds up to five cases (120 cans) of 12-ounce beverages.
The RamBox
system includes a bed divider/2-foot bed extender for oversize loads and a rail
system with sliding, adjustable cleats for infinitely adjustable tie-down
capability. The Ram's tailgate features a standard assist feature that reduces
the effort needed to raise and close the tailgate.
Another segment-first
innovation for the Ram 1500 Crew Cab is a pair of "store in the floor" bins with
removable liners that offer even more versatile storage ? large enough for ten
12-ounce beverages and ice. Locking lids are available from Mopar.
There
are many other convenient storage locations throughout the Ram 1500 including a
large upper glove box, map pockets in door panels and a configurable center
console.
Technically sophisticated, yet simple-to-navigate electronic
and infotainment choices, includes a media center with a 30-gigabyte hard drive,
navigation system and a rear-seat DVD entertainment system available in the Quad
Cab and Crew Cab. Also available is segment-first surround-sound audio.
Other premium amenities include first-in-segment heated and ventilated
front seats, available heated rear seats, one-touch up/down driver and passenger
windows, automatic-on headlamps and dual-zone automatic temperature control.
Craftsmanship In addition to the exterior, the
interior of the 2012 Ram 1500 stands out with an emphasis on craftsmanship
expressed in premium interior appointments including six-ring instrumentation,
controls, chrome accents, premium seating with bolsters and two-tone upholstery.
An automatic-transmission floor shifter, incorporated into a configurable center
console, is available. All Ram 1500 interiors feature "soft-touch" materials
with premium fit and finish. Full-width contrasting stitching is offered on
soft-touch instrument panels for select models.
On the exterior, the Ram
1500 features an aluminum hood with a large power bulge and a forward-canted
grille, imparting a "head down, ready to charge" attitude, while front and rear
bumpers wrap around each body side. The rear bumper on HEMI-equipped models is
radiused over chromed dual exhaust tips. Attractive 20-inch wheels are
available. Sills are pulled down to cover frame rails for a premium appearance.
Badges are three-dimensional, rather than decals, and are designed to stand
out.
Safety On the safety and security front, the
Ram 1500 offers more than 30 active and passive safety features, including
standard front and rear side-curtain air bags with Enhanced Accident Response
System, side seat airbags, knee bolsters, seat belt pretensioners, anti-lock
brake system, BeltAlert® system, and electronic stability control; and available
adjustable pedals, ParkSense® rear park assist and ParkView® rear back-up
camera.
Manufacturing The Ram 1500 is built in two
locations: Quad Cab and Crew Cab 1500 models are built at the Warren (Mich.)
Assembly Plant, and Regular Cab models are built at the Saltillo Assembly Plant
in Mexico.